This experience reimagined fitness during the holy month by merging community spirit with creative marketing innovation. The entire campaign — from design and communication to activation was thought of in a way where you integrate the sport, culture, holy month and fun together. Beyond the core challenge, the marketing plan introduced unique themed experiences, including a Mother’s Day activation, a Down Syndrome awareness race, and the memorable Girgian Run, where children ran in traditional Kuwaiti outfits celebrating heritage and joy. These meaningful additions gave the event emotional depth and wide appeal.