Kuwait Sports Day
A vibrant celebration of the nation’s heritage and its deep connection with sports. The event unites the community through large-scale cycling and running activities, set against the cultural backdrop of Kuwait’s traditions. Entertainment was thoughtfully curated to reflect local identity — traditional bands, live musicians, and folkloric performances brought the spirit of Kuwait to life. Every activation across Jaber Bridge was carefully designed with safety, culture, and inclusivity in mind, creating a truly authentic experience that merged fitness with heritage.